By Andy LaMar
LinkedIn is the social network of choice for over 200 million business professionals looking for opportunities to network, share ideas and seek out new career opportunities. Being the world’s largest professional social network, LinkedIn should be on every insurance agent’s marketing radar and become an integral part of the agency’s social media strategy. Not convinced? Here are three reasons your insurance agency should use a LinkedIn Company Page:
Reason #1: Expand Your Agency’s Reach and Brand Awareness
With millions of LinkedIn users actively searching and updating their profiles with company information, there is potential for some of them to click on your company’s page through another user’s profile or article and then add your LinkedIn Company Page and begin following your company. This is your opportunity to make a positive impact by offering useful, relevant content, positioning your agency as an established and trusted source of information. By using your page to promote your insurance lines, you increase brand awareness for your agency.
Reason #2: Search Engine Optimization
As an agency you want to increase your visibility across the web so that more and more users become aware of your products and services. In order to become more visible, you need to show up in search results and your LinkedIn Company Page can help. Not only do LinkedIn Company Pages appear in search results, but they also appear on Twitter, and of course also within LinkedIn’s own search engine searches. If you’re not on LinkedIn, you are simply missing out on these optimization opportunities.
Reason #3: LinkedIn Generates Leads
Would you be surprised if I told you that LinkedIn generates the highest visitor-to-lead conversion ratio among all social media platforms? According to a study by HubSpot, LinkedIn generates a conversion rate of 2.74%, which is almost three times greater than Facebook (.77%) or Twitter (.69%). The fact is, more and more users are using social media to help make purchasing decisions for all products and services, including insurance.
To leverage LinkedIn you should:
- Post timely content, like aricles from our blog, that are relevant to your customers’ needs
- Monitor likes, shares and comments to determine what resonates best
- Post compelling calls to action (CTAs) to drive users to landing or product page
- Refresh content regularly and invest time in growing your presence on LinkedIn
So there are our 3 reasons why your Insurance Agency should use a LinkedIn Company Page. Convinced? We hope you are, and the next time you are on LinkedIn, check us out!
Did you find this article useful? You might also like 4 Tips to Boost Your Brand with a Great LinkedInProfile and learn how to leverage content to your advantage.
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Editor’s Note: This blog was originally published on June 7, 2016 and has been updated and edited.